{"id":4675,"date":"2025-03-27T11:39:11","date_gmt":"2025-03-27T10:39:11","guid":{"rendered":"https:\/\/www.beti.si\/?p=4675"},"modified":"2025-03-27T12:42:43","modified_gmt":"2025-03-27T11:42:43","slug":"beti-partners-with-optimer-brands-to-revolutionize-functional-yarns-with-dricomfort-geo-365","status":"publish","type":"post","link":"https:\/\/www.beti.si\/en\/news\/beti-partners-with-optimer-brands-to-revolutionize-functional-yarns-with-dricomfort-geo-365\/","title":{"rendered":"BETI Partners with OPTIMER BRANDS to revolutionize Functional Yarns with DRICOMFORT GEO 365"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1705328606498{margin-bottom: 50px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-471869e473aba3c56\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-471869e473aba3c56 uvc-5741 post-heading\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-471869e473aba3c56 h1'  data-responsive-json-new='{\"font-size\":\"desktop:55px;\",\"line-height\":\"desktop:55px;\"}' ><h1 style=\"--font-weight:theme;\">BETI Partners with OPTIMER BRANDS to revolutionize Functional Yarns with DRICOMFORT GEO 365<\/h1><\/div><div class=\"uvc-heading-spacer line_only\" style=\"margin-top:20px;height:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#969696;width:200px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-471869e473aba3c56 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:900;color:#969696;\"><i class=\"fa icon-calendar-2\"><\/i> 27\/03\/2025<\/div><\/div><style type=\"text\/css\" 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.gallery-shortcode.gallery-masonry-shortcode-id-4041923a872489c02ba0a88f33aec7c5.resize-by-browser-width .dt-css-grid {\n    grid-template-columns: repeat(1,1fr);\n  }\n  .cssgridlegacy.no-cssgrid .gallery-shortcode.gallery-masonry-shortcode-id-4041923a872489c02ba0a88f33aec7c5.resize-by-browser-width .dt-css-grid .wf-cell,\n  .no-cssgridlegacy.no-cssgrid .gallery-shortcode.gallery-masonry-shortcode-id-4041923a872489c02ba0a88f33aec7c5.resize-by-browser-width .dt-css-grid .wf-cell {\n    width: 100%;\n  }\n  .cssgridlegacy.no-cssgrid .gallery-shortcode.gallery-masonry-shortcode-id-4041923a872489c02ba0a88f33aec7c5.resize-by-browser-width .dt-css-grid .wf-cell.double-width,\n  .no-cssgridlegacy.no-cssgrid .gallery-shortcode.gallery-masonry-shortcode-id-4041923a872489c02ba0a88f33aec7c5.resize-by-browser-width .dt-css-grid .wf-cell.double-width {\n    width: calc(100%)*2;\n  }\n}<\/style><div class=\"gallery-shortcode dt-gallery-container gallery-masonry-shortcode-id-4041923a872489c02ba0a88f33aec7c5 mode-grid jquery-filter dt-icon-bg-off quick-scale-img dt-css-grid-wrap enable-bg-rollover resize-by-browser-width  hover-fade loading-effect-none description-on-hover\" data-padding=\"5px\" data-cur-page=\"1\" data-post-limit=\"-1\" data-pagination-mode=\"none\" data-desktop-columns-num=\"1\" data-v-tablet-columns-num=\"1\" data-h-tablet-columns-num=\"1\" data-phone-columns-num=\"1\" data-width=\"0px\" data-columns=\"0\"><div class=\"dt-css-grid\" ><div class=\"wf-cell\" data-post-id=\"4677\" data-date=\"2025-03-27T10:46:45+01:00\" data-name=\"couple-7437534_1280\"><figure class=\"post visible\"><span class=\"rollover layzr-bg\"  title=\"couple-7437534_1280\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20990%20742&#39;%2F%3E\" data-src=\"https:\/\/www.beti.si\/wp-content\/uploads\/2025\/03\/couple-7437534_1280-990x742.jpg\" data-srcset=\"https:\/\/www.beti.si\/wp-content\/uploads\/2025\/03\/couple-7437534_1280-990x742.jpg 990w, https:\/\/www.beti.si\/wp-content\/uploads\/2025\/03\/couple-7437534_1280-1224x918.jpg 1224w\" loading=\"eager\" style=\"--ratio: 990 \/ 742\" sizes=\"(max-width: 990px) 100vw, 990px\" alt=\"\" width=\"990\" height=\"742\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/span><\/figure><\/div><\/div><!-- iso-container|iso-grid --><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1705326784033{margin-bottom: 80px !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]We at BETI d.o.o. are very excited to announce our new strategic partnership with Optimer\u00ae Brands, the creator of DRICOMFORT\u00ae GEO 365. Their mineral infused technology enhances moisture management and thermoregulation in textiles. This collaboration represents a major step forward in our goal to develop high-performance functional yarns that enhance comfort, breathability and efficiency in textiles. Providing brands in sportswear, medical wear, fashion and intimate apparel with a new way to improve comfort, breathability and sustainability in their designs.<\/p>\n<p>&nbsp;<\/p>\n<p>DRICOMFORT\u00ae has been at the front of innovative textile treatments, offering technology that enhances the hydrophilic properties of fabrics, allowing them to absorb and wick moisture more effectively. This creates a cooling effect by accelerating evaporation, making it an ideal solution for sportswear and other performance-oriented textiles.<\/p>\n<p>&nbsp;<\/p>\n<p>Until now this treatment has only been applied to already woven or knitted fabrics. But we at BETI have successfully integrated this advanced technology directly into the yarn production process. This is a huge breakthrough for us and for the textile industry as it ensures that the cooling, moisture-wicking and a quick-drying properties are embedded in the very core of the fabric, offering long-lasting performance benefits that do not wash out over time.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1705326784033{margin-bottom: 80px !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Game Changer for Functional Yarns<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>By incorporating DRICOMFORTs technology at the yarn level we are redefining what is possible in textile performance. Unlike conventional treatments that wear off with use and washing, our innovation ensures that the functional properties remain intact for the entire lifespan of the garment. This means superior comfort, better moisture management and an overall enhanced wearing experience for consumers.<\/p>\n<p>&nbsp;<\/p>\n<p>For brands and manufacturers looking to integrate high-performance materials into their products, this new approach presents a significant advantage. Our method not only enhances the functionality of the textiles but also makes the production process more efficient and sustainable.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Key Benefits:<\/strong><\/p>\n<ul>\n<li><strong>Permanent moisture management:<\/strong> the yarns hydrophilic nature ensures that moisture is quickly drawn away from the body and evaporates faster, making your clothes more comfortable and less clingy.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Cooling effect:<\/strong> The enhanced evaporation process naturally regulates temperature, making garments feel cooler and more comfortable, all seasons of the year.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Long lasting performance:<\/strong> unlike surface treatments, our yarn integrated technology ensures that moisture wicking and cooling effects remain effective over time, even after multiple washes. That&#8217;s because during the dyeing of the yarn the innovative technology is added to guarantee that the minerals get locked into the polymer with the colour, which makes the wicking inherent to the fabric and it doesn&#8217;t change with wash or wear.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Sustainability:<\/strong> Our yarns are produced with environmentally responsible dyeing practices. 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We are incredibly proud to cooperate with DRICOMFORT\u00ae GEO working together to integrate our innovation into a wide range of applications.<\/p>\n<p>&nbsp;<\/p>\n<p>Moving forward we are committed to further enhancing our functional yarns and exploring new ways to improve textile performance. This is just the beginning of an exciting new chapter in textile innovation and we can&#8217;t wait to see how our yarns will be used to create the next-generation performance apparel.<\/p>\n<p>&nbsp;<\/p>\n<p>Join us on our journey as we continue to innovate and redefine <a href=\"https:\/\/www.beti.si\/en\/yarns\/#functional\">functional textiles<\/a>! You can also follow us on <a href=\"https:\/\/www.linkedin.com\/company\/beti-d-o-o\/\">LinkedIn<\/a> to see how our day to day looks like!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For any additional information please contact:<\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ana-marija-klemen%C4%8Di%C4%8D-32950829b\/\">Ana-Marija Klemen\u010di\u010d<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Fernanda Carvalho<\/p>\n<p>BETI Sales &amp; Marketing Manager\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Optimer Brands Marketing Manager<\/p>\n<p><a href=\"mailto:ana-marija.klemencic@beti.si\">ana-marija.klemencic@beti.si<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <a href=\"mailto:fernanda@drirelease.com\">fernanda@drirelease.com<\/a>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec {\n  border-radius: 0px;\n  font-size: 30px;\n  line-height: 32px;\n}\n.btn-shadow#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec {\n  box-shadow: 0px 2px 0px 0px #e0e0e0;\n}\n.btn-3d#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec:hover {\n  box-shadow: 0px 2px 0px 0px #a82330;\n}\n.btn-flat#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec {\n  box-shadow: none;\n}\n.btn-flat#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec:hover {\n  box-shadow: none;\n}\n#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec > i {\n  margin-right: 8px;\n  font-size: 25px;\n}\n#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec:not(:hover) {\n  border-width: 2px;\n  border-color: #333333 !important;\n  color: #333333;\n  background: #ffffff !important;\n  padding: 50px 20px 50px 20px;\n}\n#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec:not(:hover) * {\n  color: #333333;\n}\n#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec:hover {\n  border-width: 2px;\n  border-color: #ed1b30 !important;\n  color: #ffffff;\n  background: #ed1b30 !important;\n  padding: 50px 20px 50px 20px;\n}\n#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec:hover * {\n  color: #ffffff;\n}\n#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-e7ac91e1e8946a6ed14ec5665482e3ec > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/www.beti.si\/en\/news\/cooling-yarn\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-flat \" id=\"default-btn-e7ac91e1e8946a6ed14ec5665482e3ec\" title=\"Contact\"><span>Click here to read more about cooling yarn<\/span><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Partnership between BETI and Optimer Brands\u00ae represents a major step forward in our goal to develop high-performance functional yarns that enhance comfort, breathability and efficiency in textiles. Providing brands in sportswear, medical wear, fashion and intimate apparel with a new way to improve comfort, breathability and sustainability in their designs.<\/p>\n","protected":false},"author":4,"featured_media":4677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-6","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BETI and Optimer Brands\u00ae Strategic Partnership for Cooling Yarns<\/title>\n<meta name=\"description\" content=\"BETI and Optimer&#039;s Dricomfort GEO 365 in strategic partnership to produce cooling yarns, providing exceptional comfort to our users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beti.si\/en\/news\/beti-partners-with-optimer-brands-to-revolutionize-functional-yarns-with-dricomfort-geo-365\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BETI and Optimer Brands\u00ae Strategic Partnership for Cooling Yarns\" \/>\n<meta property=\"og:description\" content=\"BETI and Optimer&#039;s Dricomfort GEO 365 in strategic partnership to produce cooling yarns, providing exceptional comfort to our users.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beti.si\/en\/news\/beti-partners-with-optimer-brands-to-revolutionize-functional-yarns-with-dricomfort-geo-365\/\" \/>\n<meta property=\"og:site_name\" content=\"BETI 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